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  • 首頁>新聞發布>學術研究>詳情
    關于當前新形勢下區域整體開發的幾點認知與思考
    2018-01-29 13:09:44 來源:古建中國  作者:王胤凱 郭斌  責任編輯:劉海旺

      當前,以“經濟速度換檔期、結構調整陣痛期、前期刺激政策消化期”為主要表現形式的經濟新常態對區域的開發建設正在產生重大影響,我國的區域開發建設也正由過去重城輕鄉,向新型城鎮化、城鄉一體發展模式轉變,正由過去粗放發展、快速擴張模式向強調高質量、高效益的精明增長模式轉變,正從過去房地產驅動為主的土地擴張模式向強調產業及創新驅動模式轉變。同時,近年我國各類新城、新區建設遍地開花以及新常態下企業投資意愿放緩,使招商引資面臨“狼多肉少”和同質化惡性競爭日趨激烈,加之現行財政及貨幣政策、金融監管風暴、政府融資平臺受限、PPP項目從緊等區域開發融資環境、融資成本持續惡化,給區域的整體開發建設帶來了諸多挑戰及不確定性因素。

      在上述新形勢下,和君咨詢認為,“十三五”時期區域轉型升級、創新發展的關鍵點及未來趨勢主要體現在如下十個方面:

      1、建立競爭思維:新常態下,產業投資意愿下降與“狼多肉少”的客觀現實,要求區域開發主體建立起招商導向的競爭性思維模式,才能增強區域成長動力與競爭優勢,才能提升區域發展速度與發展質量。

      2、概念規劃先行:新形勢下,基于發展本質規律與行業特點趨勢的區域發展戰略與系統規劃先行,是實現區域投資、開發建設、產業發展、品牌營銷與招商引資一體化、均衡化,推動區域開發建設早日步入良性循環態勢所必須。

      3、升級發展模式:新環境下,持續致力于區域軟硬環境、產業要素、產業生態、產業集群的建設、發展與升級,是推動區域從資源政策驅動向品牌競爭力驅動升級,增強區域吸引力、產業積聚力、招商競爭力與商業價值力的必經之路。

      4、打造產業集群:從商業生態競空間視角出發,明確產業定位、集聚產業要素、精準產業招商、構建產業生態、推動產研互動、強化產業扶持是加速產業集群集聚,增強區域核心競爭優勢,促進土地價值增長所必須的6大關鍵環節與戰略舉措。

      5、促進聚合集約:設計并實施科學合理的產業布局、功能布局以及產品業態布局、產品形態結構等的規劃方案,形成業態聚合、功能聚合和資源聚合,是促進區域提高協同效率、實現集約發展、迸發聚集效應、提升資源價值所必須。

      6、強化品牌優勢:第一的區域形象定位,鮮明的價值特點傳遞、成功的區域品牌建設、系統的營銷規劃實施、有效的渠道策略創新、持續的招商機制創新以及組織能力發育,是提高區域競爭位勢、支撐招商目標達成,促進區域價值提升所必須。

      7、創新開發模式:統籌謀劃并實施區域的開發建設模式創新、招商引資模式創新、融資策略模式創新、管理體制創新,是凝聚各方資源、提高開發效率、加速區域發展,實現開發主體利益最大化所必須。

      8、夯實產業服務:基于區域經濟的特點與主導產業特征,借助移動互聯,加速產業服務體系、資源共享平臺、共享經濟生態、創新孵化系統以及智慧園區品牌的構建與升級,是實現區域轉型升級與健康持續發展所必須。

      9、加快角色轉變:通過角色定位的轉變、競爭優勢的轉變、商業模式的轉變,實現運營商的角色轉變與系統升級,是保障區域有序開發、成功招商、高效運營與實現理想財務收益的基礎。

      10、堅持義利雙行:區域戰略發展及系統規劃必須契合國家戰略、區域戰略與產業戰略,必須統籌經濟效益、社會效益與品牌效益,必須促進上下共識達成與內外合力形成,才能順勢而為、快速發展,才能借風使力、優先發展。

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